Building Marketing Capabilities as a Way to Form a Better Global Marketing Strategy
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of International Business Research and Marketing
سال: 2015
ISSN: 1849-8558
DOI: 10.18775/jibrm.1849-8558.2015.14.3003